Personal trainer coaching a client through a gym floor exercise.

Everything you need to coach smarter, not harder.

Your all-in-one platform to deliver training, track progress, manage clients, take payments, and run the business around your coaching.

Manage clients with ease

Organise rosters, invites, onboarding, access, and follow-up.

Deliver better coaching

Build weekly plans, publish sessions, and review real logs.

Run your business

Manage packages, billing, payments, branding, and operations.

Stay connected

Give clients a focused experience for training day execution.

Gym Primer coach dashboard showing clients, plans, and coaching activity.
Gym Primer client view showing today's training session.
All-in-one platform
for modern coaches
Save time
and stay organised
Engage clients
and drive results
Focus on coaching.
We'll handle the rest.
Built for modern coaching

The full coaching workflow, connected.

Build plans, review logs, support habits, manage packages, take payments, and keep client operations close to the work instead of split across tools.

Program

Build, publish, and review training weeks

Create weekly plans, publish them to clients, and keep delivery tied to workout logs and history.

Weekly plan editor and publishing
Global and coach-owned exercise library
Client workout logging and history
Track

Track accountability beyond the workout

Keep habits, nutrition targets, weekly check-ins, and client progress visible in the same workspace.

Habit coaching and adherence logs
Nutrition targets and check-ins
Progress history across shared weeks
Operate

Run the business side of coaching

Move from delivery to operations with service packages, billing status, client lifecycle tracking, and payments.

Service packages and client operations
Coach billing tiers and plan capacity
Stripe Connect support for recurring client payments
Support

Keep clients and your platform supported

Use coach branding, notifications, support tickets, and account controls to keep the experience professional.

Coach-branded client surfaces
In-app notifications and support tickets
Account export and deletion controls
Athlete using battle ropes in an urban training space.
All-in-one coaching
Deliver coaching, track progress, and manage your clients in one place.

Keep your programming, accountability, and client management connected.

Workspaces

One product across coach delivery, client execution, and business operations.

The app covers the daily coaching workflow and the operational layer around it, with dedicated spaces for coaches and clients.

Coach workspace
Coach workspace

Manage clients, plans, packages, branding, operations, billing, payments, support, and notifications from the web app.

Client experience
Client experience

Give clients a dedicated space for today's session, weekly plans, workout logging, habits, check-ins, onboarding, billing, and support.

Business operations
Business operations

Keep packages, lifecycle tracking, billing follow-up, client payments, and support close to the coaching work.

Now built in

More than workout delivery.

Gym Primer has grown into a fuller operating system for coaching businesses: billing, packages, client payments, branding, and support.

Coach billing

Plan tiers that grow with your roster

Start free, then move through Starter, Growth, and Pro as your managed client count grows.

Client payments

Recurring package payments through Stripe Connect

Attach clients to packages and support online recurring payments for weekly, fortnightly, and monthly coaching.

Branding

A client experience that feels like your coaching business

Set your business name, colors, welcome message, support email, and activation email content.

Support

Support tickets and notifications built in

Keep coach and client support organised with ticket threads, platform alerts, and in-app notifications.

Workflow

A workflow built to take your clients from onboarding to ongoing progress tracking.

Move from client setup to delivery, review, and next-week follow-up without switching between disconnected tools.

Athlete training with a dumbbell in a dark gym.
Workflow
From client setup to completed sessions.
01
Set up your coach workspace

Create your account, brand the client experience, choose the right coach plan, and set up packages.

02
Invite and onboard clients

Add clients, send activation access, collect onboarding details, and connect them to the right package.

03
Deliver, log, and review progress

Publish training weeks, review workout logs, check habits and nutrition, and keep support close to the coaching work.

04
Manage payments and operations

Track lifecycle status, billing follow-up, coach subscriptions, and recurring client payments without leaving the platform.

Pricing

Simple pricing with no hidden fees.

Start with the plan that fits your roster, include client access, and keep it simple from day one.

Coach plans
Free
Free
no monthly fee
Up to 4 clients
Full coach workspace
Client sign-in and onboarding
Workout delivery and tracking
Habits, nutrition, check-ins, and support
Starter
£10
per month
Up to 10 clients
Full coach workspace
Client sign-in and onboarding
Workout delivery and tracking
Habits, nutrition, check-ins, and support
Growth
£20
per month
Up to 25 clients
Full coach workspace
Client sign-in and onboarding
Workout delivery and tracking
Habits, nutrition, check-ins, and support
Pro
£40
per month
Up to 50 clients
Full coach workspace
Client sign-in and onboarding
Workout delivery and tracking
Habits, nutrition, check-ins, and support